In order to sell your products or services successfully online, it is imperative to look at your website from the point of view of your visitors, and potential customers. It is important to guide your visitors through the pages of your website, and make sure that they are not tempted to go elsewhere.
For people who are fortunate enough to live in the UK, who need advice and help with web design, there are a number of excellent design companies available to them. Before approaching a design company, however, you need to think about the components of a web site that will retain visitors’ interest and encourage them to buy from you.
An attractive, uncrowded home page
When people first click through to the home page of your website, they do not want to feel like they are being bombarded with information. There should be a feeling of space on the page, particularly between areas of text, with some attractive images, and a clear menu that takes them to the information they are looking for.
Images play a large part in keeping your visitors’ attention, as an image that is attractive, sharp, and relevant to their needs is far more effective than lots of words. So by keeping the text concise but engaging they will not become bored, and click away from your home page.
Be your own customer
If you already have a website, look at it with fresh eyes and imagine that you are a potential customer. There are certain factors that a customer will look for:
- Clear and relevant information about the product or service
- A sense that you are trustworthy and have the relevant expertise
- A logical path to navigate through the site
- Your contact information
You can gain your visitors’ trust and hopefully their business by taking these elements into account.
Web design specialists
There are so many web design companies offering similar services that it can be difficult to know which one to choose. Searching on the internet can give you an idea of the services that you will require, and you will find many professional design companies from which to choose. Many would be able to either re-design an existing site, build a new site, or design a logo for your brand.
Your website really is your shop window, but with the potential number of visitors that the internet allows, it is even more important to design it well.
About The Author: David Hamer is an online author who writes widely on the subject of website design. He can advise you on your branding, and will be able to recommend the best web design Aberdeen has to offer. If you live in Scotland and need help with maximizing the effect of your online presence and web design Aberdeen has many companies from which to choose.